But many pornography companies are unhappy with the idea of a dedicated space online because they expect that as soon as .xxx is implemented, conservative members of the US Congress will lobby to make any sex-related website re-register there and remove itself from other domains such as .com or .org.
That would mean that sex sites could be more easily filtered out from web searches, and lower their revenues. Free speech advocates also worry that sites about topics seen by US conservatives as controversial, such as homosexuality, might also be forced to use the .xxx suffix.
Good, if it makes internet porn less profitable, bad if it’s misused to censor, for example, sex education websites.
Also a nice bit of white-washing from the company that stands to make a lot of money from this new domain:
Lawley, who insists that child pornography will be banned in the domain space, thought the new address could easily attract at least 500,000 sites making it after “.mobi” the second biggest top-level domain name with a specific sponsor registrar.
The .mobi TLD, set up in 2005, was sponsored by a range of companies, including Google and Nokia, to create sites for browsing with mobile phones.
But where the .mobi TLD had commercial sponsors, the .xxx domain is notable for only having ICM Registry, which stands to benefit from every domain name it sells. Lawley says he expects to make $30m (£20m) a year in revenue by selling each .xxx site for $60, and pledges to donate $10 from each sale to child protection initiatives.