I can’t say “a new low”, because they already hit rock bottom with their PETA porn channel, where they planned to intercut pornography with images of animal cruelty.
Their new campaign aims to make veganism ‘sexy’ by suggesting that a vegan man will be able to “bring it like a tantric porn star”. Their video shows a woman limping and wearing a neck brace, plus leaving the house in just her underwear and a (short) coat, implying she’s been left too dazed to get dressed properly.
The tag line is “BWVAKTBOOM” – “boyfriend went vegan and knocked the bottom out of me.”
They’re not just showing a woman dazed and injured by sex, they’re showing that she likes being injured by sex; once she’s back in their flat, she throws a bag of groceries at him with a ‘sexy’ smile on her face, implying she can’t wait for him to injure her some more.
The voice-over at the end invites the viewer to visit a website in order to get info on how to go vegan ‘safely’ (I had a look, it’s more pornified shit – eg wear goggles so you don’t get cum in your eye!).
The campaign is doubly offensive, first of all trivialising sexual violence, and secondly implying that women enjoy being injured by sex really (the woman’s ‘sexy’ smile will be remembered more than the male voice over about ‘safety’).
We know why PETA does this, it generates ‘controversy’ it gets them attention and it gets them donations – who cares if not one single person is converted to vegetarianism/veganism?
As an interesting aside, this new campaign is up on PETA’s international website, but no mention of it on their UK website. Could this have something to do with the ASA’s (Advertising Standards Authority’s) new powers to cover on-line material? It could easily be classed as an advert for veganism.
PS: I’m not going to link to any of this crap, you can find it easily if you want to.