“Hugh Hefner, founder of Playboy magazine, dies at 91”

Hugh Hefner, the founder of Playboy magazine, has died aged 91.

Hefner, who founded the sexually explicit men’s lifestyle magazine in 1953, died at his home, the Playboy Mansion in Holmby Hills, Los Angeles, the publication announced.

Cooper Hefner, Hefner’s son and the chief creative officer of Playboy Enterprises, said in a statement: “My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.”

However, others described Hefner as a lecherous pornographer who launched has magazine with a naked centerfold of Marilyn Monroe, taken years earlier and bought for $500. The Playboy mansion also saw a pyjama-clad Hefner attended to by a posse of women clad in bunny ears, all of whom were expected to be sexually available.

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