Tell the BBC ‘pimp’ is not a synonym for ‘good’

The BBC news website recently published an article about customised prosthetics and equipment for people with disabilities, titled ‘Pimped-up and ready to go’.

I have sent the following complaint to the BBC:

A recent article about customised prosthetics used the term ‘pimped-up’ in its title; a pimp is someone who uses psychological manipulation and/or physical violence to control someone in prostitution. Language matters, the BBC has a duty to use language responsibly; by using ‘pimp’ to mean good or improved, the BBC is normalising and trivialising violence. Even if one of the organisations featured in the article uses the word ‘pimp’ in that way, that is not an excuse for the BBC to do the same.

Please feel free to copy or adapt the above (adaptations are better), you can complain to the BBC here:

http://www.bbc.co.uk/complaints/complain-online/