Lunapads is a company I would like to be able to support, and to recommend to other women, but I am appalled by your recent behaviour on social media.
Calling women and girls ‘menstruators’ ‘bleeders’ and ‘womb-owners’ is dehumanising and degrading. Putting ‘content warnings’ for ‘gendered language’ (whatever that actually means) on articles about women and girls is turning femaleness into a taboo subject – the tweet (from November 2018) that upset me the most was about Girl Scouts on the International Day of the Girl Child, about “girls lifting up other girls”, apparently that article needed a ‘content warning’.
In a tweet (from September 2018) about ‘patriarchy-free periods’ you talked about ‘all bodies’ being ‘covered’. ‘All bodies’ do not menstruate, only female ones. Obfuscating female biology is not progressive, it’s reactionary, and you do women and girls no favours by making them feel like bigots for talking about their female anatomy.
It’s great that you make ‘gender neutral’ products (but does a woman have to identify as trans or ‘non-binary’ to be allowed to use them?), but if you want to be inclusive, why not just say ‘women and trans men’? It seems obvious to me that this has very little to do with including trans men, and everything to do with pandering to trans women by not using the word ‘woman’ in any context that naturally excludes them.
That this is pandering becomes even more obvious when looking at a photo you posted on Instagram (in December 2018) of a card with a picture of a toilet and the text “Feeling confused or maybe a little upset? Don’t worry! My gender has nothing to do with you and I am supposed to be here.”
Dismissing women’s reasonable concerns about safety in public toilets (and changing rooms, and locked hospital wards, and homeless shelters, and prisons, and overnight accommodation for school trips) as ‘confusion’ or ‘being upset’ is patronising, condescending, and arrogant; the card may as well have said ‘don’t worry your silly little head about it sweetie!’
Do you care about the safety of women and girls at all? You must be aware of the case in Canada of Jessica/Christopher Hambrook, a paedophile and serial sex offender, who assaulted two women while living at a women’s shelter in 2012. Do you think it’s a good idea to tell women and girls to ignore their instincts when they are in close proximity to a potentially dangerous male?
What exactly do you hope to achieve with this mindless virtue signalling? Are there really that many trans men to buy your products? Trans women have male bodies, they do not have uteruses, they will never menstruate, and your products will never have the same fetishistic attraction as scavenging for used tampons and towels from the bins in public toilets.
Have you noticed an improvement in sales? Is alienating your core demographic really a good business strategy?
How do you justify advocating body positivity and self-acceptance on the one hand, but on the other, promoting an ideology that says some women are born in the ‘wrong body’ and that those ‘wrong bodies’ need extreme medical intervention in the form of radical surgery and a life-long dependence on synthetic hormones? What message do you think you are giving to girls who are going through puberty, and all the natural difficulties that major life-change involves, when you put up aesthetic photos of mastectomy scars on your Instagram account?
But what really tipped me over the edge and got me writing this letter to you was a re-tweet (in December 2018) about ‘SWERFs’. ‘SWERF’, like ‘TERF’ is a thought-terminating cliché, designed to shut down debate and critical thinking. Are you aware that many of the women fighting the sex industry, like Rachel Moran and Fiona Broadfoot, have direct, personal experience of being commercially sexually exploited while minors? Are you aware that SPACE International (Survivors of Prostitution Abuse Calling for Enlightenment) have organised a conference in London for this February called Women of Colour Against the Sex Trade? Will you be listening to these women too?
I also found a 2016 post of yours on Instagram where you discuss a potential project with Buck Angel, a trans porn performer. Is collaborating with the sex industry part of your ongoing business strategy? What kind of message do you think you are giving to young women and girls by helping to normalise the sex industry?
Your Pads4Girls program (where you again refer to girls as ‘menstruators’) is designed specifically to help keep Global South girls in school and out of poverty. One of the undeniable purposes of keeping girls in school and out of poverty is to help keep them out of the sex trade, or situations where they need to get an older ‘boyfriend’ who can buy them basic essentials like sanitary towels. What impact do you think the normalisation of the sex industry as ‘just work’ has on the life chances of the world’s poorest and most vulnerable women and girls?
I look forward to hearing back from you,
Lunapads can be contacted via email@example.com. Screen-caps, of everything described above, in the comments